UW–Madison recognizes that the use of its logos, images, and names fosters a sense of pride and collective identity within the university community, and can provide potential sources of revenue or other non-financial benefits in support of university programs. These tangible and intangible benefits are beneficial to the entire university community, and, in turn, the state of Wisconsin.
But it’s also necessary to recognize that the university is a public institution and its logos, images or names must serve a public purpose. Thus, university logos, images, and names cannot be used in a manner that implies a preference for or endorsement of private businesses and non-university organizations and must be used in such a way that the university’s reputation and image are protected. Therefore, the university has adopted the following policies applicable to the use of university logos, images, and names and marks by university and non-university entities.
University trademarks may not be used when the use: