General Student Services Fund – Branding

Layout for printing
Policy Number:
UW-2118
Responsible Office:
Associated Students of Madison (ASM)

University Policy

Rationale/​Purpose:

This policy outlines the criteria for branding for any organization funded by the General Student Services Fund.

Scope:

This policy applies to any Registered Student Organization seeking funding or who is currently funded by the General Student Services Fund.

Policy:
  1. The ASM Logo and Disclaimer must be included on every printed advertisement, publication or other media in which segregated fees are used in the creation of such media, including but not limited to printing costs, development costs, and staff wages that are distributed to students and other members of the UW Madison Community.
  2. The ASM Logo and Disclaimer can be any color, but it must be readable.
  3. Vendors are not liable for any orders that do not comply with the policy.
  4. No orders can solicit for donations, sales of promotional materials, or admission.

Printing Placement

  1. The ASM Logo and Disclaimer must be included on all print media and advertising in third-party publications
    1. Exceptions can include the following:
      1. Business Cards
      2. Stickers smaller than 2 inches by 5 inches (2"X5")
      3. As granted by the SSFC Chair
  2. For an 8.5 inch by 11 inch (8.5"X11") sheet of paper, the ASM Logo and Disclaimer must not be reduced lower than three-fourths (3/4) of an inch in height.
  3. For a banner, the ASM Logo and Disclaimer must be seen from 10 feet away.
  4. For booklets, magazines, and brochures the ASM Logo and Disclaimer should be on one of the following places:
    1. Front Cover
    2. Back Cover
    3. Inside Front Cover
    4. Dedicated Acknowledgement Page

Electronic Placement

  1. The ASM Logo and Disclaimer must be included on all web advertising in third-party publications
  2. Electronic media must also carry the ASM Logo and Disclaimer under the same conditions as print media.
    1. If exact adherence to these regulations is impossible due to web design constraints, please consult with the SSFC Chair of SSFC Financial Specialist prior to publishing.
  3. Social Media
    1. The bio of each GSSF social media page must include "Funded in part by the Associated Students of Madison."
    2. IF there is no bio option on a social media platform used by a GSSF group, they must consult with the SSFC Chair on appropriate ways to include ASM on that platform.
  4. Multimedia
    1. "Multimedia" is defined as any video or slideshow publication.
    2. All multimedia must contain the ASM Logo and Disclaimer and display such for at least 5 consecutive seconds either at the beginning or at the end of the publication.
      1. The ASM Logo and Disclaimer may also be displayed during the credits.

Exemptions:

  1. GSSF leaders may apply to the SSFC for a specific exemption.
    1. The exemption can be based on the following reasons:
      1. Size of the item
      2. Shape of the item
      3. Web design constraints
      4. As granted by the SSFC Chair
  2. The SSFC Chair or the SSFC by majority vote may exempt a specific product form part of these requirements in writing.
    1. It is the SSFC Chair's responsibility to contact all involved parties any time an exemption is granted. Involved parties include the SSFC Financial Specialist, vendor, GSSF organization leaders and other organizations contributing to the advertising.
Related UW–Madison Documents, Web Pages, or Other Resources:

Policy Administration

Approval Authority:
Student Services Finance Committee Chair
Policy Manager:
Student Services Finance Committee Chair
Contact:
Student Services Finance Committee Chair -- SSFC Chair, ssfc@asm.wisc.edu, (608) 265-4276
ASM Funding Advisor -- Abbigail Wagaman, awagaman@wisc.edu
Effective Date:
04-19-2021
Retrieved:
07-08-2025 11:42:53